![]() This is what is referred to in the industry as a “freezer burn”, and it most certainly is not just a sarcastic wisecrack. ![]() Instead, he stated that Microsoft is “about creating technologies so that others can build”. “I don’t want to take away from whatever success Apple or Google are having,” he began cordially enough, but then implied that unlike those companies, “ not a luxury good manufacture”. The very real disdain for what Apple is producing in comparison to Microsoft is obvious in light of another recent, more formal comment made by Nadella. It should also be noted that this is not as isolated of an incident as it might seem at first glance. Whether or not this will last is difficult to predict, but any time a company as huge as Apple is even lightly prodded by a competitor, it can be considered big news for big tech. The fact that its CEO is now comfortable with cracking jokes at Apple’s expense so casually suggests that a more serious change in strategy might be forthcoming. ![]() For a long time now Microsoft’s policy has seemed to be to outwardly let Apple do its own thing while competing with them without direct confrontation. “You need to get a real computer, my friend” he quipped to the reporters with a smile.Īs humorous as this story is, it’s not without its implications for the technology industry. Albeit jokingly, Nadella made sure to let two reporters carrying iPads in India know this. He’s the CEO of Microsoft, and it’s apparent that he doesn’t think too much of his competitors. If you’re trying to impress people by buying the latest iPad, don’t bother with Satya Nadella. ![]() By Brendan Doyle Dec 13th, 2017 Photo: Mark Wilson / Getty Images ![]()
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